The Applicant Tracking System (ATS) in Cake for Employers allows companies to create Custom Email Templates for a more complete and convenient experience.
This guide explains:
How to manage Custom Email Templates
Template permissions and detailed actions
Email template structure and parameters
Limits on the number of Custom Email Templates
How to manage Custom Email Templates
Template permissions and detailed actions
Within a company team, Super Admins & Owners and Job Admins can manage Custom Email Templates via Cake for Employers > Candidate > View Application > Email > Send Email > Template.
Available actions include:
Create: Click “Create Email Template” to add a new template
Edit: Click the edit icon to modify a template
Copy: Click the copy icon to duplicate a template
Delete: Click the trash bin icon to remove a template
Once a template is created, team members can select and apply it when sending emails. The final email content can still be adjusted before sending.
Email template structure and parameters
A Custom Email Template consists of a Template Name, Title (Subject) and Body (Content). The body can include dynamic parameters to personalize emails:
{full_name}: Candidate’s full name{company}: Company name{job_title}: Job title{my_first_name}: Sender’s first name{my_last_name}: Sender’s last name{my_name}: Sender’s full name{my_email}: Sender’s email
Limits on the number of Custom Email Templates
Each company can create up to three free Custom Email Templates by default. To create additional templates, click “Create Email Template” to contact Cake Business Partner or Cake Customer Team to request an upgrade.
If you’d like to cancel the upgrade, please contact your Cake Business Partner or the Cake Customer Team. The system will retain the three most recently created templates, and any older templates will be automatically deleted.
The system default templates — Job Offer Letter and Candidate Rejection Letter — are not counted toward the three free templates and cannot be edited, copied, or deleted.
If you have any other questions, feel free to reach out to the Cake Customer Team.

